POSITIONING THE INDUSTRY TO EMBRACE IMMINENT SUPPLY GROWTH OPPORTUNITIES
The Australian macadamia industry entered 2021 off the back of a near-record 2020 crop, and while the year has presented both pandemic and weather-related challenges, growers are on track to deliver another strong result.
With global supply of macadamias set to increase substantially over the next five years, demand creation is more critical than ever. Macadamias are loved by millions of consumers worldwide and embraced as a premium ingredient by manufacturers. However macadamias are still rare and under-discovered in many markets, and this represents a wealth of growth opportunities.
This website has been partly funded by Hort Innovation, using the macadamia research and development levy and contributions from the Australian Government.