The INC XLI World Nut and Dried Fruit
Congress took place in Vancouver last week, bringing together more than 1,300
industry leaders from around the world.
The Australian macadamia industry had a
strong presence, with representatives from Marquis Macadamias, MWT Foods,
Stahmann Webster, Green & Gold Macadamias and the AMS in attendance.
A roundtable seminar was held for each
of the nut and dried fruit industries present. The macadamia roundtable
featured representatives from six producing origins – Australia, South Africa,
China, Brazil, Guatemala and Kenya.
The roundtable provided the forum for
an update on global macadamia production, followed by origin-specific updates
on the current season. Following is a recap of what was presented.
Global update
2023
was a year of dramatic market volatility that saw buyers respond strongly to lower prices with strong
demand in both in-shell and kernel markets. Record levels of inventory
were consumed, with 2022’s inventory overhang well and truly cleared.
The
2024 season has commenced with low stock levels at most origins and healthy
market momentum. The forecast for 2024 global macadamia production has been
revised up to 339,200 tonnes (in-shell at 3.5% moisture), a 7.5% increase on
the 2023 crop. South Africa, China and Australia are expected to deliver the
lion’s share of the global crop at 27%, 20% and 16.5% respectively.
One
of the hallmarks of 2023 was a dramatic rise in in-shell imports to China and
Hong Kong from several origins, but particularly South Africa and Australia,
which exported 70% and 50% respectively of their crops as in-shell last year.
Total in-shell imports to China and Hong Kong from all origins rose from around
52,000 tonnes in 2022 to more than 90,000 tonnes in 2023, with e-commerce said
to be a key driver of in-shell demand thanks to the sector’s ability to pass on
lower prices to consumers. This has significantly impacted kernel availability
globally over the past 12 months.
World macadamia supply is
expected to continue to grow at +/-10% per year over the next few years,
signalling excellent opportunities for market expansion and product innovation
with kernel, with the prospect of more stable pricing on the horizon.
Farm gate price improves
alongside demand growth in Australia
Australia’s roundtable representative,
Marquis Macadamias CEO Ben Adams, presented the update on behalf of our
industry.
While growing conditions have largely
been favourable, rain has been present for much of the start of harvest,
creating challenges in some regions, and hampering the ability of many growers
to complete their clean-up round. However Australia’s official production
forecast remains unchanged at 56,000 tonnes (in-shell at 3.5% moisture).
The high kernel inventories leading
into the 2023 season have been cleared due to a higher-than-expected
percentage of the crop being sold as nut in-shell, combined with an overall
reduction in the final 2023 crop volume.
The 2024 season has begun with an
improved farm gate price and increased demand and market pricing. The domestic
market is important for Australia and a sustained focus on this market over the
past 12 months is delivering consumption growth.
While Australia had a 50/50 split of
in-shell versus kernel sales in 2023, it’s expected this will begin to move
back towards our more traditional split of 30% in-shell and 70% kernel this
year, however a full recalibration of this ratio may take a little longer to
play out.
South African crop set to increase
Jill Whyte, Director Green and Gold Macadamias, South Africa, delivered the
update on the origin’s season, saying the current 2024 South African crop
forecast is for 92,000 tonnes (in-shell at 3.5% moisture), up 15% on 2023.
While harvest has only just commenced, making it difficult to assess the final
crop at this early stage, Ms Whyte said quality is looking good.
It was noted that significant plantings
are occurring in some of South Africa’s neighbouring countries, but with some
production challenges.
Ms Whyte expressed the South African
industry’s unease around the amount of crop being sold as in-shell, and the
ramifications this has for the kernel market, particularly in the long term.
While in-shell sales provide a quick cash flow injection, there is concern
around the availability of kernel if we see similar volumes of in-shell
supplied by origins again this year. With the total global macadamia kernel
production significantly lower than that of competing nut industries, it’s
important the global industry plans strategically and builds, rather than
starves, the critically important long term kernel market.
Production and innovation in China
continues to expand
China’s roundtable representative, Cheng
Lu, Deputy General Manager, CHK Trading, said China’s total crop forecast for
2024 is currently 69,000 tonnes (in-shell at 3.5% moisture), up slightly on
2023. Looking at specific growing regions, he said Yunnan has experienced good
flowering however this was followed by dry weather. This region is expected to
deliver most of China’s crop at 57,000 tonnes. The country’s two newer growing
regions Guangxi and Guangdong have also experienced recent weather challenges
and are expected to deliver 10,000 tonnes and 2,000 tonnes respectively.
Mr Lu reported that the record volume
of nut in-shell purchased by China last year has all moved through the supply
chain, with the majority consumed by online retailers running aggressive
promotional activity.
The China market has seen an abundance
of macadamia product innovation recently, driven largely by changing
demographics. Younger consumers are eager to try new products that deliver on
flavour innovation, including ‘puff coated’ snacks and bakery products
containing macadamias. While kernel is growing, it’s expected that in-shell
will remain a popular product, particularly if the price remains favourable.
Drought challenges production in Brazil
and Guatemala
Brazil’s roundtable representative Jose
Eduardo Camargo, Director, QueenNut Macadamia, said while production is
increasing in Brazil, it is at a slow pace.
The 2024 crop volume has been hampered
by drought, but Brazil’s macadamia industry has seen some gains in its domestic
consumption due to ingredient uptake in the bread and ice cream categories.
Guatemala has also struggled with two
years of dry weather, according to panellist Thomas Nottebohm, Manager, Industria Guatemalteca de Macadamia. The Guatemalan crop is naturally rainfall fed and
flowering was not as strong as previous seasons in the peak period.
It was reported that Guatemala is starting to see the benefits of
improved industry cohesion and collaboration. However, its domestic consumption
is limited due to price point and availability.
Mr Nottebohm said neighbouring origins Costa Rica and Mexico are both expanding
and are expected to return crops of around 500 tonnes and 2,000 tonnes
respectively this year.
Large plantings in Kenya
The roundtable was chaired by Kenya’s representative, Graeme Rust, CEO,
Kenya Nut Company. He said Kenya’s crop is starting to grow as significant
plantings undertaken between 2015 and 2019 come into bearing.
Mr Rust said while initial 2024 crop projections were positive, growers
have just experienced 45 days of continuous rain, delivering a total of over 40
inches. He also stressed that 2023 and 2024 season pricing is not sustainable.
High in-shell imports from Kenya to China were attributable to the
change in regulation allowing in-shell exports and the low farm gate price. The
legislation is due for review by the Kenyan government in November 2024.
He reported
neighbouring origins of Tanzania, Uganda and Rwanda are still planning
somewhere between 10,000 and 20,000 trees, and they are planning a commercial
hub around their macadamia farms, mirroring Kenya’s commercial set-up.