News

Northern Rivers macadamia growers were part of the launch in Byron Bay of a new major international marketing strategy for Australian macadamias.

Called the Innovation Challenge, it is part of the new strategy focused on inspiring the food manufacturing industry to develop innovative new food products using Aussie macadamias.

The challenge saw competitors from all over Australia, including professional chefs and food technologists, submit an impressive range of unique and innovative concepts for a new packaged food product containing macadamias.

There were three categories of food: bakery, snacks and snack mixes, and ice cream.

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