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About 127 resources matched your search criteria.
Marketing update (July 2023 MacGroup)
2023 | Price J | Video
Australian Macadamias’ market development manager Jacqui Price provides an update on the state of the world nut market and outlined the new Australian Macadamias domestic campaigns designed to stimulate demand for Australian macadamias.
Driving demand for Australian macadamias in 2023 (Feb 2023 MacGroup)
2023 | Price J | Video
With 80% of macadamias exported and global supply now increasing at a faster rate than demand, generating additional demand for macadamias is now more critical than ever. At the MacGroup, Australian Macadamias’ market development manager Jacqui Price outlined how the Australian macadamia marketing program is working to increase the use of Australian grown macadamias as an ingredient and inspiring consumers to experience our native nut.
Marketing update (March 2021 MacGroup, video)
2021 | Price J | Video
AMS Marketing Manager Jacqui Price provided an overview of current market conditions, outlined how the #DiscoverMacadamias marketing strategy is performing, and shared key insights from the recent global consumer research project.
Marketing update (March 2021 MacGroup)
2021 | Price J | Presentation
The marketing presentation provided an overview of current market conditions, outlined how the #DiscoverMacadamias marketing strategy is performing, and shared key insights from the recent global consumer research project.
Hitting the innovation sweet spot (Lynne Ziehlke)
2018 | Australian Macadamia Society | Video
In this AusMac2018 presentation, the Australian macadamia industry's market development manager Lynne Ziehlke outlines key initiatives and showcases 10 of the most innovative product launches of 2018.
Macadamia marketing: global supply, demand and how the market is evolving (Feb/March 2020 MacGroup)
2020 | Ziehlke L | Presentation
General Manager of Marketing Lynne Ziehlke provides an update on the current global supply and demand situation and what the future of marketing Australian macadamias might look like under a Maccelerate 2030 strategy plan.
Macadamia Marketing Update - Lynne Ziehlke (Feb 2019 MacGroup)
2019 | Ziehlke L | Presentation
Update on the Australian macadamia industry’s marketing program, including global supply and demand, tree nut production, kernel and in-shell sales, and 2018 research (including bakery and snacks). Delivered by Australian macadamia industry market development manager Lynne Ziehlke (February 2019).
MC09006 Improving understanding, analysis and application of market research and development activity
2014 | Ziehlke L | Research report/Update
The Market Development Manager (MDM) project began with three intended outcomes: to drive greater industry support for, ownership of and participating in the Australian macadamia generic marketing program; to maintain an add value to the product and industry; to improve the overall return on levy investment to growers. The MDM has brought about unprecedented industry cohesion and facilitated participation and collaboration from all sectors. This has resulted in the development of a marketing program to which the industry feels connected and for which there has been widespread enthusiasm, support and adoption.
Mounting evidence supports the important role of nuts in a heart healthy diet
2010 | Sabate J | Research report/Update
New findings from a pooled analysis published in Archives of Internal Medicine_x000D_.
MC05007 The effects of long-term ingestion of macadamia nuts on weight control in overweight subjects
2010 | Somerset S | Research report/Update
A study of the health benefits of macadamias with respect to heart disease, cholesterol and obesity.
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This website has been partly funded by Hort Innovation, using the macadamia research and development levy and contributions from the Australian Government.