2023 | Price J | Video
Australian Macadamias’ market development manager Jacqui Price provides an update on the state of the world nut market and outlined the new Australian Macadamias domestic campaigns designed to stimulate demand for Australian macadamias.
2023 | Price J | Video
With 80% of macadamias exported and global supply now increasing at a faster rate than demand, generating additional demand for macadamias is now more critical than ever. At the MacGroup, Australian Macadamias’ market development manager Jacqui Price outlined how the Australian macadamia marketing program is working to increase the use of Australian grown macadamias as an ingredient and inspiring consumers to experience our native nut.
2021 | Price J | Video
AMS Marketing Manager Jacqui Price provided an overview of current market conditions, outlined how the #DiscoverMacadamias marketing strategy is performing, and shared key insights from the recent global consumer research project.
2021 | Price J | Presentation
The marketing presentation provided an overview of current market conditions, outlined how the #DiscoverMacadamias marketing strategy is performing, and shared key insights from the recent global consumer research project.
2018 | Australian Macadamia Society | Video
In this AusMac2018 presentation, the Australian macadamia industry's market development manager Lynne Ziehlke outlines key initiatives and showcases 10 of the most innovative product launches of 2018.
2020 | Ziehlke L | Presentation
General Manager of Marketing Lynne Ziehlke provides an update on the current global supply and demand situation and what the future of marketing Australian macadamias might look like under a Maccelerate 2030 strategy plan.
2019 | Ziehlke L | Presentation
Update on the Australian macadamia industry’s marketing program, including global supply and demand, tree nut production, kernel and in-shell sales, and 2018 research (including bakery and snacks). Delivered by Australian macadamia industry market development manager Lynne Ziehlke (February 2019).
2014 | Ziehlke L | Research report/Update
The Market Development Manager (MDM) project began with three intended outcomes: to drive greater industry support for, ownership of and participating in the Australian macadamia generic marketing program; to maintain an add value to the product and industry; to improve the overall return on levy investment to growers. The MDM has brought about unprecedented industry cohesion and facilitated participation and collaboration from all sectors. This has resulted in the development of a marketing program to which the industry feels connected and for which there has been widespread enthusiasm, support and adoption.
2010 | Sabate J | Research report/Update
New findings from a pooled analysis published in Archives of Internal Medicine_x000D_.
2010 | Somerset S | Research report/Update
A study of the health benefits of macadamias with respect to heart disease, cholesterol and obesity.
This website has been partly funded by Hort Innovation, using the macadamia research and development levy and contributions from the Australian Government.