Industry Resources

About 124 resources matched your search criteria.
Marketing update (March 2021 MacGroup)

2021 | Price J | Presentation

The marketing presentation provided an overview of current market conditions, outlined how the #DiscoverMacadamias marketing strategy is performing, and shared key insights from the recent global consumer research project.

Macadamia marketing: global supply, demand and how the market is evolving (Feb/March 2020 MacGroup)

2020 | Ziehlke L | Presentation

General Manager of Marketing Lynne Ziehlke provides an update on the current global supply and demand situation and what the future of marketing Australian macadamias might look like under a Maccelerate 2030 strategy plan.

Macadamia Marketing Update - Lynne Ziehlke (Feb 2019 MacGroup)

2019 | Ziehlke L | Presentation

Update on the Australian macadamia industry’s marketing program, including global supply and demand, tree nut production, kernel and in-shell sales, and 2018 research (including bakery and snacks). Delivered by Australian macadamia industry market development manager Lynne Ziehlke (February 2019).

Hitting the innovation sweet spot (Lynne Ziehlke)

2018 | Australian Macadamia Society | Video

In this AusMac2018 presentation, the Australian macadamia industry's market development manager Lynne Ziehlke outlines key initiatives and showcases 10 of the most innovative product launches of 2018.

Marketing update 2016 Macgroups – February

2016 | Ziehlke L | Presentation

Presentation detailing the state of the market, the future outlook and a launch into China

MC09006 Improving understanding, analysis and application of market research and development activity

2014 | Ziehlke L | Research report/Update

The Market Development Manager (MDM) project began with three intended outcomes: to drive greater industry support for, ownership of and participating in the Australian macadamia generic marketing program; to maintain an add value to the product and industry; to improve the overall return on levy investment to growers. The MDM has brought about unprecedented industry cohesion and facilitated participation and collaboration from all sectors. This has resulted in the development of a marketing program to which the industry feels connected and for which there has been widespread enthusiasm, support and adoption.

AMS News Bulletin April 2011: Marketing and Promotion

2011 | Ziehlke L, Yates L | News Bulletin

Includes: MDM report. Lynne Ziehlke; Nuts for Life, Lisa Yates

AMS News Bulletin August 2011: Marketing and Promotion

2011 | Ziehlke L | News Bulletin

Includes: Latest market report (July 2011). Lynne Ziehlke

AMS News Bulletin December 2011: Marketing and Promotion

2011 | Ziehlke L | News Bulletin

Includes:_x000D_ December market report. Lynne Ziehlke

AMS News Bulletin February 2011: Industry News

2011 | Genest R, Burton D | News Bulletin

Includes:Stahmann Farms macadamia breakfast tour. Richard Genest; 2010 - an overview and 2011 - looking forward - consumer acceptability. Darren Burton; Making the most of pollination to boost macadamia production

Subscribe to AMS ENEWS today and get the latest industry news

Our Partners

Partner Logos

Proudly Supported By

Supported by Hort Innovation and Macadamia Fund

This website has been partly funded by Hort Innovation, using the macadamia research and development levy and contributions from the Australian Government.