News

Two of Australian Macadamias’ domestic marketing campaigns were recently shortlisted for industry awards based on their success in increasing awareness and consumption of macadamias. 

The ‘Original Macas’ campaign took out the Silver in The Drum’s Marketing APAC Awards: Inspiring Example of Disruption and the Australian Macadamias Make it Special campaign was one of three finalists in the 2024 Seeka Marketer of the Year Award (MOYA). 

The ground-breaking ‘Original Macas’ campaign from last year put the spotlight on macadamias as a native Australian ingredient and inspired Australian consumers to go nuts for a true Aussie original. It was launched by Bundaberg grower Michael McMahon on the Today Show.

The Make It Special campaign was created to drive demand among Aussie consumers by showcasing macadamias as healthy, delicious and native to Australia. It has been our largest domestic marketing campaign to date and successfully demonstrated how macadamias can elevate any sweet or savoury recipe, meal or occasion. It was a multi-faceted campaign that ran across multiple online and print channels, with support from macadamia grower Giaan Rooney and chef Matt Moran AM.

The campaigns are part of the Australian macadamia industry’s levy-funded marketing program.