The AMS has this week welcomed its new marketing manager, Jacqui Price.
CEO Jolyon Burnett said that with more than 20 years’ experience in consumer marketing, including in the macadamia industry, Jacqui will be able to hit the ground running when she takes over the role from Lynne Ziehlke.
“Jacqui stood out among an impressive field of applicants for the job.
“She has a wealth of marketing experience with major, highly respected global brands such as Nestle, Amcor and Edgell. As well, she is familiar with the macadamia industry having previously worked as marketing manager for both the Buderim Group, which included Agrimac, and Nutworks,” said Jolyon.
Her experience across the value chain, from retail, food service and manufacturing as well as production and business to business marketing means that she has a unique understanding of the complexities of the food industry.
Currently she is a board member of the Sunshine Coast Food and Agribusiness Network (FAN) where she works with local companies to help them develop innovative ways of growing their business and creating positive connections with their customers.
This extensive background combined with the fact that she has also previously been a member of the AMS Marketing Committee means that Jacqui will be able to quickly contribute new perspectives and value to issues and opportunities in the industry.
Jolyon explained that it was this industry experience and her background at senior levels in marketing that make her a perfect fit for the AMS market development manager position.
Jacqui said that she is looking forward to her new role, which combines her skills as a consumer marketer and her knowledge of the macadamia industry.
“I am passionate about consumer marketing and about the macadamia industry, which has so many opportunities at a local and global scale,” she said.
Jacqui will be looking to meet with all macadamia marketers and other key industry participants once she commences in her new role at the beginning of June.
This website has been partly funded by Hort Innovation, using the macadamia research and development levy and contributions from the Australian Government.