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For more than 20 years, the Australian Macadamia Society (AMS) has partnered with WFI Insurance to support growers with practical insurance solutions while strengthening the industry as a whole. The partnership has evolved alongside the growth of Australian macadamias, providing both tailored on-farm protection and meaningful financial support for AMS.

Through the partnership, AMS members with an active WFI policy can access a rebate of up to $200 on their AMS membership renewal by nominating AMS as their referral agent. It is a simple way for growers to protect their businesses while reinvesting in industry advocacy, research and marketing.

Local knowledge, personal service

For WFI Northern Rivers Area Manager Ryan Graham, the partnership runs deep. His father, Peter Graham, was instrumental in establishing WFI’s original relationship with macadamia growers in the 1990s.

“Dad worked closely with growers as the industry was emerging and helped build the partnership with AMS so farmers could access local insurance while supporting industry development,” Ryan says.

That local focus remains central to WFI’s approach today. WFI representatives are based across all major macadamia growing regions, ensuring growers have access to people who understand local conditions, risks and farming systems. The WFI team continues to be a regular presence at AMS field days, conferences and on-farm events, building relationships face to face.

Photo: Former AMS Executive Officer Andrew Heap receives the first AMS cheque from WFI's Peter Graham.

“As AMS grew through the 2000s and more growers entered the industry, our involvement grew too,” Ryan says. “Now we’re refreshing the partnership to make sure growers continue to get real value from it.”

Tailored insurance for macadamia growers

WFI’s insurance solutions are shaped through on-farm conversations, not one-size-fits-all policies.

“We walk the farm with growers, identify the specific risks of their operation and help put a plan in place that protects what matters most,” Ryan explains. “If something goes wrong, we are there to coordinate repairs and help get the business back on track as quickly as possible.”

Having local representatives in each growing region means growers are supported by people who understand the realities of macadamia production, from weather and infrastructure risks to machinery, labour and biosecurity considerations.

A tangible benefit for AMS members

Alongside personalised service, the WFI partnership delivers a direct financial benefit to AMS members.

“The membership rebate is a practical way for growers to save money while continuing to support their industry body,” Ryan says. “It’s a win-win.”

Photo: Ryan Graham and Jem Floate from WFI.

Looking ahead, WFI is committed to strengthening its on-ground presence and ongoing engagement with growers. “We will keep showing up at AMS events, visiting farms and supporting local producers. Partnerships like this are built on trust, and WFI is proud to continue that tradition.”

A partnership built to last

The WFI - AMS partnership demonstrates what is possible when industry and business work together. Built on history, strengthened by local relationships and supported by representatives in every growing region, it remains firmly focused on helping Australian macadamia growers protect their farms and thrive into the future.

More information

To find out more, or to connect with your local WFI representative in your growing region, contact AMS at [email protected] or call 02 6622 4390

Australian Macadamia Society (AMS) is a referral partner of WFI and does not provide any advice, recommendations or opinion about CGU Australia Pty Ltd trading as WFI Insurance’s (WFI) products.

Subject to the applicable terms and conditions, the AMS provides a rebate on your annual AMS membership renewal if, at the time of your renewal, you hold a WFI policy, you have nominated AMS as your referral agent and WFI has advised AMS you purchased a policy.

AMS receives a commission if you purchase a WFI policy and nominate AMS as your referral agent.

If you have an eligible policy with WFI, AMS will provide you a rebate of up to $200 at the time of your membership renewal on your annual membership renewal fee. The rebate available is the lesser of 5% of the value of the premium, excluding taxes and charges, on your highest value WFI policy you hold at the time of renewal or $200.

To be a valid WFI Policy any cooling off period applicable to the policy must have expired. Any rebate offered by AMS may only be applied to your AMS membership renewal and WFI does not provide or warrant to provide you directly any monies or rebate nor may the rebate be applied to your premium. WFI does not change, discount or reduce your premium as a result of this offer. This offers is made by AMS and is funded by AMS and does not impact the premium WFI charges you. You must pay the full amount WFI invoices you with respect to any policy purchased from WFI to ensure WFI provides you the cover requested, does not cancel your policy and your policy qualifies for AMS to apply to this offer. AMS may withdraw this offer at any time.